The CultureGeneitx DNA Model is a holistic business system that helps organizations create, review, and improve their framework for creating value. Our model focuses your organization’s strategy for generating revenue, delivering value to customers, and sustaining operations around a unified purpose.

The foundation of our model is the belief that purpose transcends profit. The model defines the mission as creating positive social, environmental, and economic impacts around decisions and strategies that are aligned with this overarching mission.  We ensure that your company’s efforts are directed towards meaningful outcomes and support core virtues such as integrity, respect, empathy, and responsibility.

Our model also focuses on achieving performance excellence as an essential component to sustain and grow the business by adopting best practices and continuously seeking to improve processes, products, and services.   The foundation of this model is centered around the concept of stewardship - leaders who view themselves as caretakers of the organization’s resources, including its people, capital, and reputation.

The CultureGenetix DNA Model emphasizes the philosophies of Voice of the Customer (VOC), waste elimination and enhanced efficiency. Policy Deployment (Hoshin Kanri) ensures strategic goals are aligned with daily activities, reinforcing the alignment to a unified purpose. Our model focuses on developing people through continuous training and coaching (kata) and aligns with the emphasis on core operational virtues. Our model also integrates the concept of Daily Management, leveraging visual management systems for real-time issues identification and Kaizen for continuous improvement, supporting performance excellence and value delivery.