Vintage compass on an old world map

The process involves a series of carefully crafted questions and reflective exercises that prompt introspection and self-analysis. Leaders are encouraged to examine pivotal moments in their lives—both triumphs and trials—that have shaped their character and worldview. They explore the people who have influenced them, the principles they refuse to compromise, and the causes that ignite their passion. This isn’t about fitting into a leadership mold—it’s about discovering the unique imprint each leader brings to their organization and community.

As leaders engage with the assessment, they begin to see patterns in their behavior, strengths they may have overlooked, and blind spots that offer opportunities for growth. This heightened self-awareness becomes a powerful asset, enabling leaders to lead with authenticity rather than imitation. When leaders are grounded in their True North, they build trust more easily, communicate with clarity, and inspire others through genuine connection.

Beyond personal insight, the True North Leader Assessment also serves as a strategic tool for organizational alignment. When leadership is rooted in authenticity, it sets the tone for culture, drives engagement, and fosters resilience. Teams thrive under leaders who are consistent, transparent, and purpose-driven. The ripple effect of one leader’s clarity can transform entire departments, influence organizational values, and elevate the collective mission.

In today’s complex and fast-paced world, leadership demands more than technical skill—it requires emotional intelligence, moral courage, and a deep sense of purpose. The True North Leader Assessment equips leaders with the tools to navigate uncertainty, lead with conviction, and stay anchored in what truly matters. Whether you're an emerging leader seeking direction or a seasoned executive refining your legacy, this journey offers a profound opportunity to lead not just with competence, but with character.

View Sample True North Profile [Here]

True North Leader Assessments

The CultureGenetix – True North Leader Assessment is more than a diagnostic tool—it’s a transformative journey into the heart of authentic leadership. Inspired by the groundbreaking work “True North” by Bill George, this assessment invites leaders to pause, reflect, and reconnect with the values and experiences that define who they truly are. In a leadership landscape often dominated by external expectations and performance metrics, this process brings leaders back to their internal compass—their “True North.”

At its core, the assessment is designed to help leaders articulate their unique leadership style by exploring the foundational elements that shape their identity: core values, passions, motivations, and life stories. These elements are not surface-level traits—they are the deep drivers that influence how leaders make decisions, build relationships, and respond to challenges. By uncovering these truths, leaders gain clarity on what fuels their purpose and how they can lead with greater integrity, empathy, and impact.